Luxury copywriting for heritage and emerging brands

LUXURY CREATIVE AGENCY

Becoming distinguishable in an (increasingly) saturated luxury market is no small feat. Expansive imagery, curated collections and rich experiences are now just a small part of the luxury brand experience.

As an established luxury creative agency, we focus on drawing out what makes your brand different and marry this with your ideal audience’s aspirations. The result is luxury copywriting that envelopes the reader in a sensory experience: establishing interest, deepening trust and ultimately, increasing enquiries and sales.

Elevating your brilliant ideas through strategic, luxury copywriting that enriches the senses and inspires action.

From retelling heritage stories rich in detail, through to eDM marketing sequences that capture your brand’s legacy and craftmanship, Esme Copywriting Studio offers a full suite of luxury brand copywriting services.

Refining your written worth

Writing with consideration and finesse, our specialities include;

03.

Website copywriting, email marketing and other luxury brand marketing copywriting (both internal and external)

01.

High-end and timeless tone of voice strategy and brand voice development, bespoke to your brand

02.

Carefully considered SEO strategy and optimisation to ensure readability and brand voice retention

ADAPTABLE

Your copy will be written so it can be cherished, published and repurposed indefinitely.

Research

Your luxury brand marketing copywriting will be carefully researched and written with consideration, every time.

ENGAGE

Your copy will be written to a strategic wireframe that prioritises reader engagement.

STRATEGY-LED

Your online copy will incorporate robust SEO research to improve your reach and ranking on Google.

How we approach luxury brands copywriting

OUR PROMISE

THOUGHTFULNESS

Your copywriting will have thoughtful storytelling elements incorporated to convey your point of difference.

ON-BRAND

Your copy will possess a consistent tone of voice, unique to your luxury brand's personality.

Client Case Studies

With an understated and refined approach to Search Engine Optimisation (SEO), coupled with elegant storytelling, the final website copy is ornate and reflects Axelle Compte’s exclusivity and calibre. Careful word choice, extensive keyword research and a collaborative approach to website wireframing has ensured the success of this luxury copywriting project.

The Papier June project is the epitome of luxury brand copywriting

I am in love with my new SEO website copywriting and truly happy with what Ayla has done for my brand Papier June. The expertise and attention to detail has brought about an elevated tone of voice and now matches the value of the services we offer. Ayla was able to lightly optimize the copy ensuring our website is in a good place to reach a very niche, high calibre audience. I cannot wait to show off my new website!

AXELLE COMPTE, PAPIER JUNE

“After reviewing the copy I really love what you wrote, and everything looks perfect. Thank you!

The ORDA project demonstrates that less is more can still be detailed, sophisticated and full of personality. The website copywriting was strategically optimised for SEO (avoiding overused brand terms such as ‘luxury’ and ‘home organisation’) and written to appeal to a high-end audience with surplus budgets and a taste for the finer things in life.

Uber-refined, effortlessly connected

I really love what you have done! I am so glad I have invested in a copywriter, you have really taken my website to the next level. I really liked so many aspects, especially the “ORDA reconnecting you with the space you love” parts and how these became my key messages.