J&C Films




J&C Films

Wedding Videographers

Website Copywriting

Joel & Courtney Films (previously Hello Sunflower Films) are Brisbane wedding videographers. Drawing inspiration from the nostalgic storytelling of 1950s film and their own parents' weddings, they offer wedding videography packages for those who want to immortalise their legacy of love.

Initially Courtney came to Esme; Copywriting for their ‘end-of-the-line’ website sales page. It was the final touch point before a prospective client made the decision to say ‘yes’ and pay their deposit. The copy had to sell an experience (one last time) and surpass the common adage of photographer OR videographer.

At the conclusion of the first project, the pair saw an immediate booking – one of the quickest confirmations they’d had yet! We quickly set up a call to align their tone of voice and messaging across the whole website. We wanted a tone that was timeless, romantic and full of personal touches.

Copywriter for photographers & videographers 

The Client: Joel & Courtney Films

The problem

A majority of my photography and videography clients come looking for a copywriter for photographers when they are asking themselves, ‘how to get photography clients?’. Beautiful, professional imagery is not a problem for these clients, so there tends to be a gap between their visual identity and how this comes to life through copywriting.

As a copywriter for photographers who has helped countless creatives get more photography clients, Esme; Copywriting:
  • Guides you, the photographer, through the entire process so you feel heard, understood and confident
  • Thoughtfully creates a copywriting strategy specific to photographers and videographers
  • Conducts valuable SEO research that is both industry and location-specific to ensure you’re organic ranking on Google improves
  • Writes copy that is specialised, creative and uniquely yours (a talent unique to a copywriter for photographers!)
  • Expertly conveys what sets you apart from other photographers and videographers in your industry.

The answer to ‘how to get photography clients’?

Personality was woven through every aspect of Joel & Courtney’s videography website. The ‘About’ page is a looking glass into who Joel and Courtney are, as people, adding an instant feel of connection.

The artful copy was complimented by beautiful video snippets showcasing the quality of their work, while the words gently offered value in a less-is-more fashion. We highlighted their point of difference across a number of webpages and the unique warmness in the tone of voice echoes the caring and individualistic approach they take to each wedding.

We also played around with the overall wireframe of their website structure to aid in conversion and hold the attention of the reader.

"Thank you so much for all of our website copy! This is amazing! I can't wait to add it to our site. Thanks for everything, looking forward to working with you again soon on our next project!"

Praises Sung

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