“Your approach to copywriting is so intentional, I’m
Luxury branding copywriter • explore our services
Brand Nouveau
CLIENT
High-end Branding & Website Design
CATEGORY
CEO and accoladed branding strategist, Logan Rackley, came to us with an open mind and a need for website copywriting that did more. But it had to do it quietly and with a healthy dose of sophisticated luxury. Utilising our signature light-touch approach to SEO, we blended Google-happy keywords into the background and allowed punchy headings and sharp descriptions to support the unfurling website design.
obsessed”
Discerning expertise meets quiet luxury – a sophisticated approach to SEO website copywriting.
Writing less isn’t necessarily easier. In fact, it puts more onus on the brand voice. We curated a brand voice with a bold presence, an emphasis on emotive headers, refined values and uber-consistent application.
Interesting verbiage and punchy CTAs keeps the reader moving through their journey without losing focus on the end goal – landing on that contact page.
The brand voice
‘Holistic’ and ‘bespoke’ was, in Logan’s words, her
“worst nightmare”.
Nouveau’s story
essentials
Elevated without being obtuse – contemporary without being cheugy.
A high-end audience calls for mutual understanding. Over-explanation will be the death of a cold lead.
Our light-touch approach to SEO ensures keywords have ample impact while remaining undetectable.
Quiet luxury
Professional CEO appeal
Light-touch SEO
Nouveau’s story essentials
Quiet luxury
Elevated without being obtuse – contemporary without being cheugy.
Professional CEO appeal
A high-end audience calls for mutual understanding. Over-explanation will be the death of a cold lead.
light-touch seo
Our light-touch approach to SEO ensures keywords have ample impact while remaining undetectable.
Sharp service descriptions with emotional appeal. Care was taken not to over-explain the services concept – Brand Nouveau’s ideal audience are already actively seeking a high end solution.
A considered approach
Logan Rackley
Brand Nouveau ceo
“I freaking love everything. You nailed my website copywriting and I appreciate how intentional you are.
I’m obsessed with the tone of voice and how it matches my branding perfectly. I appreciate every you’ve done – so many fun incorporations that elevate the copy. JUST YES to it all.
The to your starts with filling out this little form
Luxury branding copywriter. A joy to read.
prequel
success
