Ranking on page 1 of Google doesn’t have to be a trade-off for compelling, influential copywriting. 

SEO Copywriting

Our SEO copywriting services push back against the norm of monotone, unnatural sounding SEO-optimised copy. Instead, we have developed a framework to craft strategic, brand-first copywriting that your readers will love just as much as Google does. 


The benefits of working with an SEO website copywriter

Some agencies prioritise the technical side of SEO. Others will buy backlinks and stuff keywords into AI-generated copy. All of which can make the journey to finding the right SEO website copywriter for your brand feel overwhelming. Esme; Copywriting Studio offers a holistic solution to traditional SEO copywriting services by; 
  • Refining a tone of voice that reflects your brands values and appeals to your ideal audience
  • Researching keywords that are relevant, have the potential for SEO success and can be seamlessly woven through your new copy
  • Aligning a keyword strategy with your brand voice to create harmonious, readable and effective copywriting that your readers and Google will love.


Site structure recommendations, reader journey mapping and internal link building 

Engaging title tags and meta descriptions with SERP appeal 

Extensive keyword research which considers current trends, your competitors and the health of your website

How we approach SEO differently

Guides and information on publishing your new SEO copywriting 

Tailored call-to-actions (CTAs) including H1, H2, H3 suggestions

Webpage wireframing (prioritising a logical flow of information and reader engagement) 


Guided by strategic storytelling

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Aside from our SEO copywriting services (which includes website copywriting and blogging), Esme; Copywriting Studio offers an array of copywriting solutions. Our refreshing take on brand voice, SEO and balancing strategy with storytelling ensures you can finally close the Google doc, sit back and watch as our words bring your brand to life. 

digital marketing collateral

social media

long-form content

editing and proofreading

  • Email newsletters (eDMs) and email marketing 
  • Standalone email campaigns
  • Multi-email workflows (e.g. welcome workflows, abandonded cart, etc.)
  • Short and long form eGuides 
  • eBooks
  • FAQs

digital marketing collateral

social media

long-form content

editing and proofreading

  • Pinterest, Instagram and other social media content
  • Captions
  • Content plans
  • Social media campaigns 
  • Advertising copy, specifically Google Ads

digital marketing collateral

social media

long-form content

editing and proofreading

  • Fact sheets
  • Case studies and long-form blogs
  • Whitepapers
  • Information booklets
  • Reports

digital marketing collateral

social media

long-form content

editing and proofreading

  • Editing and proofreading 
  • Copywriting revisions and conversion optimisation
  • Brand tone of voice development


Work with Esme; Copywriting Studio on a month-to-month and allow us to strategically align your SEO website and copywriting goals.

Enjoy unlimited hours each month, dedicated to researching and crafting SEO copywriting that supports your greatest business goals. Our retainer relationship is perfect for brands (big or small) who want a 6 to 12 month content plan developed, backed by comprehensive SEO strategy and delivered to your inbox each month.

It’s all the benefits of working in-house with a copywriter, without the stress of managing someone on your books.

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Explore Our SEO Work


Mirror Mirror

SEO website copywriting


Anda Psychiatry

SEO Website copywriting


Elements Advisory

SEO blogging/Strategy

read more

Absolutely we do. We truly understand the constant struggle to keep up with the ever-changing world of SEO, while balancing time and resources. Managing SEO in-house can be a daunting task, so we offer a flexible white label SEO Australia solution, which we adapt for brands and agencies across the globe (coordinating across different time zones, currencies, etc.). We lean on proven strategies and industry insights to develop and implement SEO content plans which achieve success for your clients. Whether you have a handful of clients, or one hundred, we have the resources and capabilities to deliver scalable success, all under your branding and business name. 

white label SEO Australia 

SEO vs Copywriting – yes there is a difference. SEO, or Search Engine Optimisation, is the practice of optimising your website content and structure so that it can be easily found on Google (the goal is always page 1!). Humanistic, thoughtful and helpful SEO content can be created by good copywriter’s who balance the craft of writing persuasive and compelling content that also appeals to Google. Our goal is to always write copy that provides immense value to your reader, without compromising SEO ranking. It’s an art in and of itself, which is why we pride ourselves on being true SEO specialists. 

SEO vs Copywriting

From startups to established and thriving small businesses, SEO should have a place in your marketing plan. Here's what we recommend as the best SEO copywriting services, budget dependent:
  • Small budget and limited SEO on your current website: Audit technical SEO health, in-depth keyword and competitor research, re-write and optimise existing content on high-traffic pages. Identify strong opportunities for growth.
  • Medium budget and looking to drive SEO: As above, while addressing high-impact technical issues to improve the health of your website. Create a content plan which targets new keywords.
  • Generous budget and wanting to drastically change your position on Google: As above, create blog content which targets niche SERPs, focus on internal and external linking, resolve all technical issues and manually submit new pages for indexing. We recommend granting us access to your Google Console for best results.

Best SEO Copywriting Services

When writing SEO for luxury brands we draw on several reader psychology and copywriting techniques to ensure the SEO-optimised copy reflects the value of your product or service, while improving organic traffic to your website. Trust and credibility are critical pillars for luxury brands, along with delivering a considered, high-end reader experience. When developing SEO for luxury brands we focus on:
  • High-quality, expertly positioned content to build trust and rapport
  • Link building, webpage hierarchy and reader experience
  • Natural, well-researched keyword placement to differentiate you from competitors
  • Writing copy that sounds organic, luxurious and ranks you on page 1.

SEO for Luxury Brands

Work with Esme; Copywriting Studio

Writing for clients within Australia and abroad, since 2019. We warmly welcome enquiries for copywriting projects in Q1 and Q2, 2024.


We are a completely remote team of SEO website copywriters led by Ayla Manicaros, assisting clients around the globe to relish in engaging, strategic copywriting.