Ranking on page 1 of Google doesn’t have to be a trade-off for compelling, influential copywriting.
SEO Copywriting
Services
Our SEO copywriting services push back against the norm of monotone, unnatural sounding SEO-optimised copy. Instead, we have developed a framework to craft strategic, brand-first copywriting that your readers will love just as much as Google does.
UNEARTH POSSIBILITY
The benefits of working with an SEO website copywriter
- Refining a tone of voice that reflects your brands values and appeals to your ideal audience
- Researching keywords that are relevant, have the potential for SEO success and can be seamlessly woven through your new copy
- Aligning a keyword strategy with your brand voice to create harmonious, readable and effective copywriting that your readers and Google will love.
APPLY TO WORK TOGETHER
Site structure recommendations, reader journey mapping and internal link building
Engaging title tags and meta descriptions with SERP appeal
Extensive keyword research which considers current trends, your competitors and the health of your website
How we approach SEO differently
Guides and information on publishing your new SEO copywriting
Tailored call-to-actions (CTAs) including H1, H2, H3 suggestions
Webpage wireframing (prioritising a logical flow of information and reader engagement)
SEO COPYWRITING SERVICES
Guided by strategic storytelling
apply to work together
Aside from our SEO copywriting services (which includes website copywriting and blogging), Esme; Copywriting Studio offers an array of copywriting solutions. Our refreshing take on brand voice, SEO and balancing strategy with storytelling ensures you can finally close the Google doc, sit back and watch as our words bring your brand to life.
digital marketing collateral
social media
long-form content
editing and proofreading
- Email newsletters (eDMs) and email marketing
- Standalone email campaigns
- Multi-email workflows (e.g. welcome workflows, abandonded cart, etc.)
- Short and long form eGuides
- eBooks
- FAQs
digital marketing collateral
social media
long-form content
editing and proofreading
- Fact sheets
- Case studies and long-form blogs
- Whitepapers
- Information booklets
- Reports
digital marketing collateral
social media
long-form content
editing and proofreading
- Editing and proofreading
- Copywriting revisions and conversion optimisation
- Brand tone of voice development
ESSENTIALLY, YOURS.
Work with Esme; Copywriting Studio on a month-to-month and allow us to strategically align your SEO website and copywriting goals.
Enjoy unlimited hours each month, dedicated to researching and crafting SEO copywriting that supports your greatest business goals. Our retainer relationship is perfect for brands (big or small) who want a 6 to 12 month content plan developed, backed by comprehensive SEO strategy and delivered to your inbox each month.
It’s all the benefits of working in-house with a copywriter, without the stress of managing someone on your books.
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THE CHRONICALS
Explore Our SEO Work
Wedding
Mirror Mirror
SEO website copywriting
health
Anda Psychiatry
SEO Website copywriting
FINANCIAL SERVICES
Elements Advisory
SEO blogging/Strategy
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Absolutely we do. We truly understand the constant struggle to keep up with the ever-changing world of SEO, while balancing time and resources. Managing SEO in-house can be a daunting task, so we offer a flexible white label SEO Australia solution, which we adapt for brands and agencies across the globe (coordinating across different time zones, currencies, etc.). We lean on proven strategies and industry insights to develop and implement SEO content plans which achieve success for your clients. Whether you have a handful of clients, or one hundred, we have the resources and capabilities to deliver scalable success, all under your branding and business name.
white label SEO Australia
SEO vs Copywriting – yes there is a difference. SEO, or Search Engine Optimisation, is the practice of optimising your website content and structure so that it can be easily found on Google (the goal is always page 1!). Humanistic, thoughtful and helpful SEO content can be created by good copywriter’s who balance the craft of writing persuasive and compelling content that also appeals to Google. Our goal is to always write copy that provides immense value to your reader, without compromising SEO ranking. It’s an art in and of itself, which is why we pride ourselves on being true SEO specialists.
SEO vs Copywriting
- Small budget and limited SEO on your current website: Audit technical SEO health, in-depth keyword and competitor research, re-write and optimise existing content on high-traffic pages. Identify strong opportunities for growth.
- Medium budget and looking to drive SEO: As above, while addressing high-impact technical issues to improve the health of your website. Create a content plan which targets new keywords.
- Generous budget and wanting to drastically change your position on Google: As above, create blog content which targets niche SERPs, focus on internal and external linking, resolve all technical issues and manually submit new pages for indexing. We recommend granting us access to your Google Console for best results.
Best SEO Copywriting Services
- High-quality, expertly positioned content to build trust and rapport
- Link building, webpage hierarchy and reader experience
- Natural, well-researched keyword placement to differentiate you from competitors
- Writing copy that sounds organic, luxurious and ranks you on page 1.
