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Copywriting Tone of Voice Guide

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Why add a tailored copywriting tone of voice guide onto your project with us?

03.

Feel confident writing and connecting with your audience in a professional way that nurtures and converts with ease.

01.

Investment is significantly lower than a standalone brand voice development project – saving on average $2,800+.

02.

Have a deeper understanding of your new brand voice and personality, with practical examples of it in action.

Will these guidelines replace my Brand Guidelines?

What’s the difference between this and full Brand Voice guidelines?

Can you make these guidelines more in-depth?

How do I use my new brand voice guidelines?

The FAQs

Q4

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Q1

Q2

Q3

We believe every brand benefits from the ‘Brand Voice Essentials’ – and that’s what this Guide is (plus a little extra!). The Brand Voice Essentials is a document that clearly explains your 3-4 guiding principles, plus how to use these in your own future copywriting. The copywriting project we work on will form the ‘practical example’ part of the guidelines and it’ll be an invaluable reference for you. These guidelines don’t include technical guidelines, comprehensive word banks, other applications (e.g. eDM, blogging, and so on) or nuanced Lexicons.

Absolutely! Depending on the size of your team, how much content you produce and how you intend to use the Guidelines will impact the Guidelines we create. For example, some businesses may benefit from detailed technical guidelines, while others might find multiple channel applications and examples more useful. We recommend speaking to us about where you want to be (in terms of knowing your brand voice) – and we’ll tell you how to get there.

We recommend the following to get the most of your new Brand Voice Guidelines:

Read them thoroughly
Always check new content you write to make sure you haven’t used any ‘no go’ words
Aim to use 1 brand word or phrase per piece of content you write (where it fits organically)
Treat your guidelines like a living, breathing being that you regularly reference and add to as you write and learn more about your brand voice

No, they’ll live alongside your brand guidelines. Think of these guidelines as your North Star for language and your existing brand guidelines as your North Star for the visual side of things. When used in tandem, it creates a potent recipe for client conversion!

FREE PRACTICAL EXAMPLE

Your new website copywriting will become an excellent best practice example to reference

3-4 voice pillars

Well-defined brand voice pillars to explain and guide your writing

Use & Avoid words

A list of no-go words and on-brand alternatives to use instead

common brand phrases

A list to use and reuse across digital and print media for consistency

Your brand tone of voice template will include:

what you'll receive

practical nuances

What the brand is not, preferences, tonal nuances, point of view and more

brand voice overview

A professional brand voice explainer that defines your brand personality

Already received a project proposal? Simply navigate back to the proposal tab, click ‘Select’ and it’ll automatically update your quote. From there you can review the copywriting contract and settle your deposit.

Haven’t enquired just yet? Reach out to us and we’ll get back to you within 48 hours.