Compelling Brand Copywriting that Gives Your Business a Voice

Our studio is home to some of most eclectic and vibrant thinkers – nay tone of voice copywriters. With nearly 80% of brands^ churning out disconnected and off-brand content, investing in brand copywriting is often the final piece to your profit puzzle.

And our secret talent is nailing your brand copywriting (whether you bring your voice along or ask us to craft it from scratch) the first time, every time. Always innovative, forever full of personality and never generic – this is the communications solution you’ve been searching for.

We approach brand copywriting with the consideration and care of a true artisan – the tone of voice we develop will be with your brand for a lifetime.

FEEDBACK

Petal & Pup

“The tone of voice is so soft, feminine and distinctly Petal – we’re loving where it’s all landed. You’ve provided us with exceptionally professional and high-quality work and are thoroughly impressed with the tone of voice.”

“Truly, I feel I hit a jackpot hiring you to write my copy. I was sceptical at investing in a tone of voice copywriter because I thought, “how could someone know my voice?”. But Ayla and her team proved that they’re beyond incredible with words and can deliver. I just couldn’t work out how to write what they’ve written myself, I highly recommend the studio!”

One Eighty Designs

Brand tone of voice copywriting examples

Depending on your industry and the task at hand, different types of writing require different techniques and styles to make the most impact. For instance, technical writing tends to be more direct and factual, while creative writing calls for a unique, more expressive flow. Here’s a few examples of how saying the same thing in a different tone of voice creates a different reader experience.

Note: These four tone of voice examples are exactly that, examples. The possibilities are endless when it comes to tone of voice and everything we craft is completely unique to the brand we’re writing for.

Romantic, storytale brand voice

high-end editorial brand voice

APPROACHABLE & FUN BRAND VOICE

STOIC, CORPORATE BRAND VOICE

brand voice copywriter

ROMANTIC STORYTALE BRAND VOICE

HIGH-END EDITORIAL BRAND VOICE

APPROACHABLE & FUN BRAND VOICE

STOIC, CORPORATE BRAND VOICE

To find a writer who mirrors the values at the heart and soul of your brand, is to discover where storytelling meets insightful strategy. If you have been searching for a copywriter who matches your irrevocable energy and love for unique, artistic expression, it would be a pleasure to see what we can create together.

ROMANTIC, STORYTALE BRAND VOICE

HIGH-END EDITORIAL BRAND VOICE

APPROACHABLE & FUN BRAND VOICE

STOIC, CORPORATE BRAND VOICE

We value close partnerships with businesswomen who are genuinely invested in their brand. With quality at the heart of your success, you’re ready to step away from the back-and-forth of DIY copywriting. Discover a narrative that blends seamlessly with your ideas and values, supported by strategic, experiential copywriting.

ROMANTIC, STORYTALE BRAND VOICE

HIGH-END EDITORIAL BRAND VOICE

APPROACHABLE & FUN BRAND VOICE

STOIC, CORPORATE BRAND VOICE

When great minds think alike, sparks fly and creativity flows freely. We will work best together if you find writing content gets put in the “I can't do this!” basket a little too often and you need words which match your energy and branding. Let’s make word magic, yeah?

ROMANTIC, STORYTALE BRAND VOICE

HIGH-END EDITORIAL BRAND VOICE

APPROACHABLE & FUN BRAND VOICE

STOIC CORPORATE BRAND VOICE

Esme Copywriting Studio accepts clients from a range of industries, both global and domestic. Applications are accepted based on brand alignment and current lead times. Project investment reflects the scale of work required. Quotes are tailored.

By combining literary techniques with the psychology of words (and a healthy dose of creativity), we promise to build you a brand voice that brings your values to life.

Perfection infatuates us and we understand

every single word counts.

What do I get from having tone of voice guidelines?

Why does brand tone of voice matter?

Can you actually write in my brand voice?

where can i find some tone of voice examples?

Brand Copywriting FAQs

Q4

A

Q1

Q2

Q3

Noting down your tone of voice and all its wonderful nuances makes messaging easy. Not only will you make more sense, but you’ll say it in a compelling way that resonates with your readers (no one else’s). It’ll embody your personality, match your visual aesthetic and ensure you show up professionally and consistently. No more guesswork or blank Google docs.

As tone of voice copywriters we are acutely aware of brand voice when writing for different brands. One way to ensure we understand the ins and outs of your brand voice is to define your brand personality. This is made possible with a thorough briefing process.

We do a lot of brand copywriting and build unique voices for each client we work with. You can peruse our portfolio, quickly flick through the accordion above, read one of our case studies on the blog or reach out to us for a chat. There are infinite possibilities when it comes to brand voice.

Having your entire brand voice and personality in one, easy-to-understand PDF makes connecting, converting and pocketing more profit so easy. You’ll also have the utmost confidence to talk to your audience in a way that resonates with them. This equals clearer messaging, deeper connections and as you’d expect, more sales. Simple as that.

Tone of voice and brand voice describes how you may want to communicate (rather than what you want to communicate). With this guide you can develop a list of on-brand words and phrases to perfectly describe your services and products, add a humanistic element to your copywriting with words relevant to YOUR readers and make your brand voice stand out amongst competitors.