We approach writing with the consideration and care of a true artisan—the tone of voice we develop will be with your brand for a lifetime.
Perfection infatuates us and we understand every, single word choice counts. You'll receive consistent, quality copy from the first draft.
We obsessively research and use the psychology of words to inform our copywriting. This results in a brand voice that reflects your values.
At Esme; Copywriting Studio, we write copy for the inspiration-chasers and the opportunity-obsessed. Our copywriting creates an affinity with your readers and deepens relationships as if you wrote the words yourself. How? Through tone of voice copywriting. We carefully develop compelling messages that evoke emotion, so they speak directly to your ideal audience—exactly how you would want it written.
With diverse backgrounds and skillsets across promotional, SEO copywriting, sales, marketing and traditional copywriting, we’ve unearthed and refined the perfect balance between essential strategy and thoughtfully articulated storytelling.
Depending on your industry and the task at hand, different types of writing require different techniques and styles to make the most impact. For instance, technical writing tends to be more direct and factual, while creative writing calls for a unique, more expressive flow. Here’s a few examples of how saying the same thing in a different tone of voice, creates a different reader experience.
Note: These four tone of voice examples are exactly that, examples. The possibilities are endless when it comes to tone of voice and everything we craft is completely unique to the brand we’re writing for.
Relatable & experienced with a sprinkle of joy
Holistic, engaging, professional
Readable & solution-focussed
Develop your signature tone of voice
A tone of voice copywriter will adapt their writing style to fit with your brand’s tone of voice. There are infinite possibilities when it comes to brand voice. It could be serious, down-to-earth, light hearted, romantic, dependable, loud, dreamy, forward-thinking… Let your imagination run wild with a few examples found here.
As tone of voice copywriters we are acutely aware of tone of voice when writing for different brands. One way to ensure we understand the ins and outs of your brand voice is to define your brand personality. This is made possible with a thorough briefing process. For instance, if your brand is described as thoughtful, optimistic and friendly, then we will communicate these traits in our writing.
Capturing your brand voice accurately in writing will help create a consistent brand image and appeal to your ideal audience. Tone of voice is an often overlooked but essential in building a robust brand. It reinforces the notion that you are a unique business and will reflect your personality, values, unique selling points and market positioning.
A tone of voice copywriter understands the importance of emotion in communications. But tone of voice is complex. We will take into account your brand’s attitude, the energy and optimism of your brand, what practical syntax rules we should follow and what will really appeal to your ideal audience.