Strategic
Tone of Voice Copywriter
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Brand Voice Copywriting
Crafting memorable, distinct brand voices for businesses who don’t do bland
We approach writing with the consideration and care of a true artisan—the tone of voice we develop will be with your brand for a lifetime.
Perfection infatuates us and we understand every, single word choice counts. You'll receive consistent, quality copy from the first draft.
We obsessively research and use the psychology of words to inform our copywriting. This results in a brand voice that reflects your values.
At Esme; Copywriting Studio, we write copy for the inspiration-chasers and the opportunity-obsessed. Our copywriting creates an affinity with your readers and deepens relationships as if you wrote the words yourself. How? Through tone of voice copywriting. We carefully develop compelling messages that evoke emotion, so they speak directly to your ideal audience—exactly how you would want it written.
With diverse backgrounds and skillsets across promotional, SEO copywriting, sales, marketing and traditional copywriting, we’ve unearthed and refined the perfect balance between essential strategy and thoughtfully articulated storytelling.
Searching for a tone of voice copywriter who balances the psychology and science of words with thoughtful storytelling?
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Tone of voice Examples
How we can write in your brand voice
Depending on your industry and the task at hand, different types of writing require different techniques and styles to make the most impact. For instance, technical writing tends to be more direct and factual, while creative writing calls for a unique, more expressive flow. Here’s a few examples of how saying the same thing in a different tone of voice, creates a different reader experience.
Note: These four tone of voice examples are exactly that, examples. The possibilities are endless when it comes to tone of voice and everything we craft is completely unique to the brand we’re writing for.
ROMANTIC, STORYTALE BRAND VOICE 🤍
HIGH-END EDITORIAL BRAND VOICE
APPROACHABLE & FUN BRAND VOICE
STOIC, CORPORATE BRAND VOICE
ROMANTIC, STORYTALE BRAND VOICE
HIGH-END EDITORIAL BRAND VOICE
APPROACHABLE & FUN BRAND VOICE 🎉
STOIC, CORPORATE BRAND VOICE
ROMANTIC, STORYTALE BRAND VOICE
HIGH-END EDITORIAL BRAND VOICE
APPROACHABLE & FUN BRAND VOICE
STOIC, CORPORATE BRAND VOICE 🗎
Case studies
Read our words in action
Brand voice for:
Mirror Mirror
Relatable & experienced with a sprinkle of joy
brand voice for:
Anda Psychiatry
Holistic, engaging, professional
Brand voice for:
Elements Advisory
Readable & solution-focussed
read more
Develop your signature tone of voice
$14.50
A tone of voice copywriter will adapt their writing style to fit with your brand’s tone of voice. There are infinite possibilities when it comes to brand voice. It could be serious, down-to-earth, light hearted, romantic, dependable, loud, dreamy, forward-thinking… Let your imagination run wild with a few examples found here.
01 | tone of voice examples
As tone of voice copywriters we are acutely aware of tone of voice when writing for different brands. One way to ensure we understand the ins and outs of your brand voice is to define your brand personality. This is made possible with a thorough briefing process. For instance, if your brand is described as thoughtful, optimistic and friendly, then we will communicate these traits in our writing.
02 | brand voice
Capturing your brand voice accurately in writing will help create a consistent brand image and appeal to your ideal audience. Tone of voice is an often overlooked but essential in building a robust brand. It reinforces the notion that you are a unique business and will reflect your personality, values, unique selling points and market positioning.
03 | why it matters
Absolutely. We welcome you to read through our portfolio and see how we adapt our writing style to fit different brands and their tone of voices. Ayla also wrote this article dissecting tone of voice for Freelancing Gems (if you’d like to DIY your tone of voice!).
04 | examples
A tone of voice copywriter understands the importance of emotion in communications. But tone of voice is complex. We will take into account your brand’s attitude, the energy and optimism of your brand, what practical syntax rules we should follow and what will really appeal to your ideal audience.
05 | how it works
You can apply to work together by following this link: Request a Copywriting Quote.
