“It’s outstanding what you’ve done to help my business…”
A Healthy Shift made the switch from frustrating social media roadblocks to opportunity-infused SEO.
SEO for small business Australia
A Healthy Shift
CLIENT
Coaching & Nutrition
CATEGORY
SEO website copywriting, copywriting retainer, eDMs & more
PROJECT
COPYWRITING SERVICES
The highlights
299%+ pg. 1 & 2 keywords
1,450%+ ENGAGEMENT
1450% increase in engagement on SEO-optimised blogs. This has a dual marketing benefit (readers re-targeted via eDM).
Increased page 1 & 2 ranking keywords by 299% utilising evidence-based SEO practices.
1,180+ clicks in 6 months
A better reader experience, internal linking and keyword placement improved click throughs by 81% in just six months.
SEO for small business Australia
Roger Sutherland is the founder and heartbeat of A Healthy Shift – an Australian small business with an evidence-based and holistic approach to coaching for shift workers around the world. Roger initially approached us to improve and optimise a core webpage: Seminars and Education.
This project quickly snowballed into a 12-month copywriting retainer where we developed a detailed content plan into improve SEO and overall website health, along with an email marketing workflow for 'Seminar' leads.
1,450% increase in website engagement thanks to SEO strategy
A key driver for Roger investing in SEO was his frustrations with social media and a growing trend toward paid advertising being the only way to reach your followers and ideal audience. Shifting his focus to thoughtful and SEO-rich copywriting has seen an incredible increase in engagement, views and coaching enquiries.
The A Healthy Shift website was in a good place; however it lacked a strategic SEO lens. Roger wanted to amplify his reach outside of Australia and break into the US markets given the flexibility of his online coaching model.
To help improve website traffic and engagement time, we developed an approach that captured new leads (engaging SEO blogs and tailored landing pages that offered insightful free lead generation tools [free downloads]), nurtured seminar enquiries through a 4-part email marketing workflow and grabbed the attention of cold leads through page-1 ranking SEO articles on Google.
And within 6 months of working consistently with us, Roger saw a search appearance increase of 60% within the US and an equally impressive 55% increase for searches within Australia. A Healthy Shift now consistently ranks on pages 1-2 of Google and reguarly shows up on Google's SERP features thanks to flexible, helpful SEO content.
The Problem:
See what we can do for your brand. Request a website copywriting quote.
- Reusable and effective. Good SEO copywriting can be cross marketed through social media and repurposed for email marketing, lead generation content and more. As opposed to investing in social media, SEO copywriting is both robust and provides longevity (a single social media post is often obsolete within 24-48 hours).
- SEO-optimised with keywords that are relevant to your audience, while also being realistic for your business to target. We take into account the health of your website, link structure and other industry considerations to make an informed SEO recommendation
- Genuinely enjoyable to read, whilst being acutely relevant and interesting for your readers.
The SOLUTION:
WORD WITH US
Roger Sutherland, A Healthy Shift on working with esme copywriting studio
“Without doubt the best sub-contractor I have employed in my business… by far.
I’ve been working with Ayla on a 12 month copywriting retainer and I’ve been so happy with all of the work she’s produced. We’ve worked on email workflows, blogs and SEO webpages. I've loved all of her notes around publishing for SEO, its been invaluable guidance and I can't thank her enough. SEO is the way forward!
Everything is always so good and it’s outstanding what you’ve done to help me. I wouldn’t be anywhere without your guidance with this and I’m learning daily.
