“It’s outstanding what you’ve done to help my business… Engagement is up 1,450%!”
Online Nutritionist Coach and in-demand speaker, Roger, made the switch from frustrating social media roadblocks to an opportunity-infused SEO small business copywriting strategy.
Effective SEO small business copywriting
A Healthy Shift
CLIENT
Coaching & Nutrition
CATEGORY
SEO small business copywriting, 12-month retainer, eDMs & eBooks
PROJECT
Our writing speaks for itself –
299% increase in pg. 1 & 2 ranking keywords
1,450%+ increase in webpage ENGAGEMENT & dwell time
1450% increase in engagement on SEO-optimised blogs and core webpages: visitors were then re-targeted via eDM.
Using small business copywriting SEO practices, we increased page 1 & 2 ranking keywords by 299%.
In 12 months, CTR increased 3.8X with just 1 blog published every 4-6 weeks.
but the numbers never lie
small business copywriting
Not dissimilar to most small business owners, Roger is incredibly passionate about his work. Wearing many hats – nutritionist, coach, speaker, email writer, social media manager, father and partner (to name a few!) – Roger needed something to expand his impact and shift his focus to markets outside of Australia. More reach = more clients. And more clients = more income.
Roger’s goals made sense. So we took the reins, employed a small business copywriting strategy that folded together SEO optimisation, blogging, retargeting via email marketing and an uplift to some pretty powerful lead gens and eGuides.
The results? Well, they speak for themselves and they continue to land new clients into Roger’s inbox. Every week, the blogs grace page 1 of Google and draw curious researchers into articles abundant with solutions.
Roger was with Instagram’s volatile algorithm, time poor, and desperately wanted to break into US and global markets.
frustrated
“So, what’s Rog up to these days?”
He popped into our inbox a couple weeks ago to boast about his click-happy Google Console results (*💃*
< that's us).
But overall, he spends less time trying to please the IG algorithm, logs off early on Fridays and gets to spend more time creating podcasts (and other little things that keep his creative heart happy). Because that’s what owning a small business should be about. And it’s what small business copywriting helps you achieve.
“Without doubt you're the best sub-contractor I have employed in my business… by far.
I’ve been working with Ayla and the team on a 12-month small business copywriting retainer and I’ve been so happy with all of the work she’s produced. We’ve worked on email workflows, blogs and SEO webpages. I've loved all of her notes around publishing for SEO, it’s been invaluable guidance, and I can't thank her enough. SEO is the way forward for small businesses!
Everything produced is incredible and it’s outstanding what you’ve done to help me. I wouldn’t be anywhere without your guidance with this and I’m learning daily.
One-pagers
Seamless scroll one-pager websites that make an impact while being mindful of small business budgets.
Fully SEO optimised. Up to 600 words of conversion copywriting. Brand voice development. $1k usd with payment plans available.
Full website copy
From 3-pager essentials through to large, multi-page eCommerce sites, we custom quote website copywriting to fit your small business needs.
Fully SEO optimised conversion copywriting. Brand voice development. From $1.2k usd with payment plans available.
