Online Nutritionist Coach and in-demand speaker, Roger, made the switch from frustrating social media roadblocks to an opportunity-infused SEO small business copywriting strategy.
A Healthy Shift
Coaching & Nutrition
SEO small business copywriting, 12-month retainer, eDMs & eBooks
1450% increase in engagement on SEO-optimised blogs and core webpages: visitors were then re-targeted via eDM.
Using small business copywriting SEO practices, we increased page 1 & 2 ranking keywords by 299%.
In 12 months, CTR increased 3.8X with just 1 blog published every 4-6 weeks.
Not dissimilar to most small business owners, Roger is incredibly passionate about his work. Wearing many hats – nutritionist, coach, speaker, email writer, social media manager, father and partner (to name a few!) – Roger needed something to expand his impact and shift his focus to markets outside of Australia. More reach = more clients. And more clients = more income.
Roger’s goals made sense. So we took the reins, employed a small business copywriting strategy that folded together SEO optimisation, blogging, retargeting via email marketing and an uplift to some pretty powerful lead gens and eGuides.
The results? Well, they speak for themselves and they continue to land new clients into Roger’s inbox. Every week, the blogs grace page 1 of Google and draw curious researchers into articles abundant with solutions.
frustrated
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But overall, he spends less time trying to please the IG algorithm, logs off early on Fridays and gets to spend more time creating podcasts (and other little things that keep his creative heart happy). Because that’s what owning a small business should be about. And it’s what small business copywriting helps you achieve.
I’ve been working with Ayla and the team on a 12-month small business copywriting retainer and I’ve been so happy with all of the work she’s produced. We’ve worked on email workflows, blogs and SEO webpages. I've loved all of her notes around publishing for SEO, it’s been invaluable guidance, and I can't thank her enough. SEO is the way forward for small businesses!
Everything produced is incredible and it’s outstanding what you’ve done to help me. I wouldn’t be anywhere without your guidance with this and I’m learning daily.
Fully SEO optimised. Up to 600 words of conversion copywriting. Brand voice development. $1k usd with payment plans available.
Fully SEO optimised conversion copywriting. Brand voice development. From $1.2k usd with payment plans available.