As an experienced finance copywriter, I bring an element of refined strategy to crafting website copy, eDMs, SEO articles, Product Disclosure Statements and customer letters.
For this particular client, Esme; took the following approach:
- Delivered impactful and engaging words that break through the noise and establish a connection with your finance reader
- Built trust which opens to the door to cultivating leads through quality blog content
- Applied the brand's tone of voice and avoided financial jargon
- Optimised the blogs for SEO by targeting one to two keywords, per page.