Website Copywriting for 180 Designs
Intentional and strategic with a sprinkling of aesthetics: a case study on the One Eighty Designs website project.
Copywriting for Designers & Web Builders
One Eighty Designs
CLIENT
Branding & Squarespace Web Design
CATEGORY
SEO website copywriting
PROJECT
COPYWRITING SERVICES
Copywriting for Designers
One Eighty Designs old copy lacked clarity and enthusiasm. Their point of difference was murky and they were slow to establish their service offerings (and when they did, it wasn’t logical). The copywriting made it difficult for the reader to connect with the ‘why’ at the heart of their brand – making conversions slow and bounce rates high. We focussed on writing copy what was clear, results-focussed and aspirational. The tone had to be friendly and warm, inviting the reader to connect with Pally and her close-knit team.
Website Copywriting for Designers with Creative-Enthusiasm and a whole lot of Heart
BEFORE:
❌ Slow to establish service offerings; lacking clarity throughout
❌ It’s very difficult for the reader to connect with ‘why’ they need to book One Eighty Designs for their website build or branding
AFTER:
✅ Consistent reader journey which is engaging without overexplaining
✅ A homepage ‘About’ excerpt that is inviting and connected, while speaking to One Eighty Designs core values
work with us
One Eighty Designs
“Truly, I feel I hit a jackpot hiring you to write my copy
Working with Esme Copywriting Studio has been nothing but a breath of fresh air. I was sceptical at investing in a copywriter because I thought, “How could someone know my voice?”… But Ayla proved that she is a queen of words and can deliver! Truly, I feel I hit a jackpot hiring her to write the words in my heart, that I just couldn’t work out how to write myself. I highly recommend her!
- Pally Khurma, Founder
From SEO website copywriting through to brand voice strategy – we love nothing more than writing and wordsmithing success for client’s just like you.
