A few considerations when choosing a copywriter for photographers

Writing and photography really do exist at opposite ends of the creativity spectrum. One relies on an innate understanding of colour, composition, light and tactility – the other leaning on prose, cadence, word choice and syntax. But where they cross over (and cross over beautifully) is with story.

The ability to evoke a feeling and capture moments that transport people (whether it’s straight to a contact form or back to their wedding day). And when married together with care and precision, they make for plenty of enquiries, session bookings and readers filled to the brim with confidence (and excitement).

So, what should you look for when working with a copywriter for photographers?

Industry experience is one thing (however I would argue that any copywriter worth their salt is first and foremost – an incredible researcher) yet passion really precedes it when looking for a copywriter for photographers. Look for copywriters who showcase their passion (for words) in a similar vein to your passion for photography and memory-making. Allow yourself to be drawn to writers who aren’t afraid to lean into the emotional side of storytelling – but be caution if things are getting a little too wordy (no one has the attention span for a three-part novella).

Sense check their attachment to tone of voice

Does their website sound and feel consistent? Does it have a particular cadence that grabs your attention and gently holds it? Or do they explicitly mention having a knack for brand voice development? Even if a professional has positioned themselves as a copywriter for photographers – they need to be able to curate a brand voice that feels unequivocally YOU. Because that’s who your clients are going to connect with during family sessions, engagement surprises and wedding day bliss.

Feeling overwhelmed by the concept of brand voice? Tip toe into it with this case study I wrote about laundry brand Dirt. or page through this deep dive into the cleverness of skincare giant, The Ordinary.

Collaboration and easy briefing makes for a copywriting love story

I’ve worked with a handful of photographers for brand photoshoots and family portraits over the years. And I’m the first to admit that putting my vision into a visual mood board was tricky. So, I understand that a written briefing process can be daunting for those who are visually creative. It’s why I offer multiple complimentary client calls, guided briefing and even messaging deep dives for those who are really stumped on how to get their thoughts onto paper. After all, success starts with a working relationship that’s open, collaborative and transparent from the very beginning.

Keen to explore what website copywriting could look like with a copywriter for photographers?

Reach out with your enquiry, pop on a complimentary call and see how your brand’s worth can be put into words. [Book Me]

Flexible payment plans • 10+ years copywriting experience • Breathe-easy briefing