“Everything you write is perfect. I hardly need to make any edits,
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Facemuse London
CLIENT
Semi-Permanent Makeup, Laser and Aesthetics
CATEGORY
SPMU and aesthetics professional, Calla Plested, approached us with polished branding in-hand – but a website that lacked personality. A consistent brand voice couldn’t be found in even the furthest of corners and the reader journey wasn’t supported by strong SEO. Having poured her heart and soul into the brand following a 180-career change, our beauty copywriter experts had to craft content that injected a refreshing, fun perspective on a traditionally arms-length industry.
ever”
Bright, polished and full of personality – injecting something different into the aesthetics industry.
Repetitive phonology and a sophisticated play on words keeps the energy alive in this approach to beauty copywriting. Drawing on the vibrant nature of her branding, the Facemuse personality shines through uplifting metaphors and best-friend-level CTAs.
Overall, the copywriting is upbeat and mirrored Calla’s language and prose – to ensure she felt confident replicating the brand voice in person and across Instagram stories.
-ful brand voice direction
'Practitioner,' and 'technician’ were avoided at all costs – with Calla describing them as too cold, clinical and
removed.
Beauty
Facemuse’s story
essentials
Doing the industry differently means crafting a brand voice that’s surprising, easy to enjoy and always accessible.
Aesthetics and beauty treatments for everyone means amp up the conversationally and be approachable at all times.
With a long (and lucrative) list of SEO keywords, every single paragraph packs a page-1 punch.
Be surprisingly good
Approachability x10
FULL tilt seo
Nouveau’s story essentials
Quiet luxury
Elevated without being obtuse – contemporary without being cheugy.
Professional CEO appeal
A high-end audience calls for mutual understanding. Over-explanation will be the death of a cold lead.
light-touch seo
Our light-touch approach to SEO ensures keywords have ample impact while remaining undetectable.
From email subscription CTAs that sound exactly like Calla, to narrative-driven brand stories that don’t skimp on the fun details – every aspect of Facemuse’s copywriting pushes personality.
Fun, fresh and uplifting
Looking for a beauty copywriter who balances with functionality?
beauty copywriter SERVICES. A joy to read.
fun
