creative copywriting services & Content Copywriting Services

Where there’s words, there’s the possibility of stories, newfound connection and meaningful success. I’ll meet you there.

Stories have scaffolded my success. They’ve connected me with readers like you– business owners with a fire in their belly and a world of opportunity afoot. We’re one in the same. All searching, seeking and hurtling ourselves towards a life untied to calendars – one with more vibrancy, space to create and an opportunity to feel fulfilled in our everyday life.

So, while I can tell you that nearly 80% of brands are churning out disconnected content that hurts their credibility.

And I can tell you that 7 second attention spans demand more from copywriting services than ever historically recorded.

Or I can tell you that copywriting and messaging makes up 66% of the conversion puzzle…

…Without context and a story: it’s simply more noise into a void that ultimately steals joy (thanks comparison), lengthens to-do lists and leaves you with no more clarity, confidence or website enquiries.

Because not all copywriting services are created equal.

My copywriting
services focus on
feeling.

   that speak
directly to YOUR
readers…

From sales-ready essentials like website copywriting, email marketing workflows and digital downloads through to SEO and AIO strategies and ongoing retainers – I promise copywriting services that’ll let you take up space right in front of your readers.

Because stories written beyond the brink of ordinary showcase your passion and point of difference. And true passion is contagious, emotion-inciting, and honestly? Worth buying from.

Copywriting Services

All your classic content copywriting services–sans the bland and boring

Search Engine Synergy

  • Sales pages that break free from AI's yawn-worthy mould
  • SEO & AIO articles to boost organic web traffic
  • Blog content copywriting services
  • SEO optimisation & copyediting
  • Content plans & non-paid marketing strategies
  • Product descriptions, SEO-ready eCommerce templates and more.

Newsletters & Email

  • Once-off or regular email copywriting services
  • Automated emails, workflows and email sequences
  • Email templates that echo your finely tuned brand voice
  • Forms & questionnaires with personality.

More Wordy Wonder

  • Brand tone of voice strategy & development
  • Lead gen download & whitepaper content copywriting services
  • Repurposing of existing copywriting
  • Internal communications and templates
  • Proofreading, copyediting and other content copywriting services.

Looking for strictly SEO/AIO website copywriting services? I’ve got a whole webpage dedicated to that.

Copywriting services that are easy to love

5* Google Rating

with glowing reviews from global fashion brands to health professionals

 

10+ years experience

wordsmithing and SEO strategizing as a Brisbane copywriter

 

100% of surveyed clients

feel more confident and inspired by their own brand with new copywriting

 

∞ possibilities unlocked

for brand owners across Australia, USA, UK and beyond

 

Slip into your reader’s psyche with copywriting services that serve up a fresh perspective, plenty of story-fuelled wonder and buckets of strategy.

Flexible payment plans, breathe-easy briefing and your project start date is all just a contact form away.

Beyond copywriting services: Branding and web design

A seemingly unspoken rule is that brand building, marketing and website design is synonymous with stress. Which is why I’ve done the networking and rallied a community of fellow creatives you can implicitly trust. They share in my commitment to authenticity, opening doors and facing opportunity head on. 

So if your story starts with copywriting services, but you know that branding, website design and photography will swiftly follow – ask about my connections. I’d be delighted to put you in touch!

CONTENT COPYWRITING SERVICES

FAQs Copywriting Services

Q. My branding and website is already done, is it too late to invest in copywriting services😩?

A. First and foremost – congratulations! Secondly, it’s never too late to dish up a smorgasbord of compelling, clear and downright devourable copywriting. Shaping stories and tailoring text to fit snugly into an existing website design and/or curating a tone of voice that sings to the tune of your new brand personality are simply part of being a good copywriter. And I’d be delighted to slip into your project sequence; whatever stage you’re at.

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Q. On the contrary, I have no idea where to start. Should copywriting come first?

A. It depends. If you have but a whisper of an idea (yet nothing concrete), it may pay to begin with branding. That way you can come knocking on my (metaphorical) studio door with a logo, colour palette, vibe and plenty of visual personality. I’ll take the reins, put my finger on the pulse and explode your brand into something tangible: think messaging, tone of voice, SEO, industry positioning and gentle persuasion, wrapped up neatly and ready to publish. 

If we’re talking about website copywriting, it’s a little more chicken-and-egg: I can hand over compelling, creative copy whether you’re working with a designer, searching for one, going the DIY route or somewhere in between. 

No matter where you’re at – trust that I have your best interests in mind and your success in my sights. So I’ll always make copywriting recommendations to fit your budget, circumstances and big, brilliant goals. Even if that means referring you to a branding expert or designer first.

Q. Do you use AI for any of your copywriting services?

A. No. Not only is using AI inauthentic and grossly overdone, but it can land businesses in hot water. Text generated through AI belonged to someone at some point (and in a lot of cases, it still does belong to them: hello copyright infringement…), and as a passionate creative, I’m not in the business of pinching from someone else’s plate and passing it off as my own. Besides, as humans we’re wired to seek sameness – so why not feed your readers the authenticity they’ve been craving?

Q. Who works at Esme Copywriting Studio and will you write my copy?

A. I wear many hats (as I’m sure you do, too!), but writing is the hat I’ve vowed never to take off. As Esme Copywriting Studio has grown, I’ve outsourced areas of inexperience (bless my accountant and her affinity with numbers), however all of my copywriting services are researched, drafted and fine-tuned by yours truly. You’ll likely hear from my ever-organised VA, Charlotte from time or time, or I’ll draw on a trusted SEO expert for a second opinion on optimisation best practice – but here at ECS I’m committed to delivering an intimate freelancer feeling rather than breaking the glass ceiling and scrambling to manage a team of writers. 

Q. How much do content copywriting services cost?

A. Certain copywriting deliverables are easier to ballpark than others. For example, copywriting for a 5-page service-based website including SEO optimisation begins at $2,800. And well-rounded email copywriting services for a sales sequence of 4-6 eDMs starts at $1,250. However, every brand is unique, so I avoid rigidity. Each quote, deliverable, add-on and project is customised to your copywriting needs to ensure that you’re receiving content writing services that truly put your brand’s worth into words.

I offer complimentary 15 minute calls to see if we’re a good fit (and where copywriting could take us), plus obligation-free quotes to sense check budgets and timelines. Transparent, easy, exciting. 

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Q. Will you be able to write for my industry? It’s kind of complicated/ niche/ different/ notoriously drab/ overcrowded/ [insert your own hesitation]?

A. Having written hundreds of thousands of words for common industries (financial analysts, global fashion retailers, marketing agencies, health professionals), creative services (wedding professionals, photographers, jewellers, artists) and businesses I’d never even heard of (agriculture designers and deep tech companies) – it’s safe to say my expertise lies in research as much as it does writing. 

My admiration for how writing and storytelling can make readers feel and react also influences my approach – often drawing inspiration from polar industries to inject something new, experimental and interesting into your corner of the world. Like taking the warmth and compassion of a social enterprise and fusing it with the off-beat relatability of your favourite fashion brand to create messaging that is distinct, truly creative and 100% authentically you. When I say the opportunities are endless – I really mean it. 

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