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COPYWRITING BLOG

Notes, Nonsensical Narratives & a handful of Brand Voice Case Studies

You already know this is a blog—a home for all of my search engine-friendly stories to live. You’ll note a semblance of organisation (and largely an outpouring of chaotic creativity). But if your coffee is piping hot, word play tickles your brain and you’re into articles full of feeling: read on, creativity-seeker. There’s oodles of inspiration to be found here.

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Had to quickly share the recent love from @oriwiaphotography on her homepage draft 🥹

I’ve been so quiet here on Instagram but it’s not been intentional. Thankfully SEO has been pulling her weight and between writing and some unexpected health hiccups, there’s been very little time to create for social media.

Alas, I’m alive and taking bookings for June & July for website copywriting, SEO/ AIO optimisation and written projects for anywhere you want your words to take you 📚 ✨

#websitecopywriter < do we even use hashtags anymore?… I feel very old haha

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Had to quickly share the recent love from @oriwiaphotography on her homepage draft 🥹 I’ve been so quiet here on Instagram but it’s not been intentional. Thankfully SEO has been pulling her weight and between writing and some unexpected health hiccups, there’s been very little time to create for social media. Alas, I’m alive and taking bookings for June & July for website copywriting, SEO/ AIO optimisation and written projects for anywhere you want your words to take you 📚 ✨ #websitecopywriter < do we even use hashtags anymore?… I feel very old haha

The AI pushback is quickening. More and more businesses are reaching out to me after being burnt, let down or left uninspired the degenerative capabilities of Artificial Intelligence.

Which has had me reflecting on the biggest difference between a website written DIY, by AI or from-word-go by a copywriter... Which, if you`re curious, it`s:

Personalisation, relevance and structure.

There’s a science behind how people interact with content that’s been written in a particular way. For example, short sentences imply ease. But they can also imply impact. Understatement. Elevation. And at times, good-old approachability akin to a friendly smile.

On the flipside, longer sentences can invoke a running stream of consciousness; and with the right punctuation and cadence – they’re not any harder to digest.

Oh, and there’s word choice.

Digest versus absorb versus consume.

Ones palatable. Ones a little immersive. One is laced with a sense of devour-ability.

When you work with a copywriter (like me), there’s an unending depth of personalisation that goes into every word, sentence and paragraph. Not only to align your messaging with the personality of your brand – but to make sure each piece of content is relevant to your audience. Your readers.

The very [human] people who keep your business afloat.

Which is where structure comes in.

No two stories are the same – and while free downloads that promise an ‘easy’ wireframe for writing your homepage can be a good starting place, they’re not personalised. And likely lack relevance.

If poetry’s influence on literature and storytelling conveys anything, it’s this:

The layout and flow of a story (or in this case, an About page or website Homepage) should be given equal attention to storytelling itself.

And when personalisation + relevance + structure come together, you’re left with website copywriting that’ll last year on year.

Never dating. Never failing. Always enlightening. Always converting.

It’s all of these little copywriting nuances that make human-written content relatable content. Compelling content. And honestly? Valuable content.

I`d love to hear your thoughts: the raw, unfiltered, unedited thoughts. 💫

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The AI pushback is quickening. More and more businesses are reaching out to me after being burnt, let down or left uninspired the degenerative capabilities of Artificial Intelligence. Which has had me reflecting on the biggest difference between a website written DIY, by AI or from-word-go by a copywriter... Which, if you're curious, it's: Personalisation, relevance and structure. There’s a science behind how people interact with content that’s been written in a particular way. For example, short sentences imply ease. But they can also imply impact. Understatement. Elevation. And at times, good-old approachability akin to a friendly smile. On the flipside, longer sentences can invoke a running stream of consciousness; and with the right punctuation and cadence – they’re not any harder to digest. Oh, and there’s word choice. Digest versus absorb versus consume. Ones palatable. Ones a little immersive. One is laced with a sense of devour-ability. When you work with a copywriter (like me), there’s an unending depth of personalisation that goes into every word, sentence and paragraph. Not only to align your messaging with the personality of your brand – but to make sure each piece of content is relevant to your audience. Your readers. The very [human] people who keep your business afloat. Which is where structure comes in. No two stories are the same – and while free downloads that promise an ‘easy’ wireframe for writing your homepage can be a good starting place, they’re not personalised. And likely lack relevance. If poetry’s influence on literature and storytelling conveys anything, it’s this: The layout and flow of a story (or in this case, an About page or website Homepage) should be given equal attention to storytelling itself. And when personalisation + relevance + structure come together, you’re left with website copywriting that’ll last year on year. Never dating. Never failing. Always enlightening. Always converting. It’s all of these little copywriting nuances that make human-written content relatable content. Compelling content. And honestly? Valuable content. I'd love to hear your thoughts: the raw, unfiltered, unedited thoughts. 💫

It’s only February and I’m already loving 2026 – a transportive Mediterranean escape, boundary-breaking haircare, concierge telehealth hormones and integrative medicine, SEO/AIO optimisations galore (this makes my heart sing because SEO and AIO is single-handedly propping ECS up at the moment; there’s been no time for socials!) and so much more.

I’m booking March & April 2026 for website copywriting, SEO, AIO (AI-search optimisation; both on-page and technical optimisation available… basically, let me into the backend of your site and I’ll poke around until you’re OVER-booked) and organic marketing strategies.

Speak soon,
A x

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It’s only February and I’m already loving 2026 – a transportive Mediterranean escape, boundary-breaking haircare, concierge telehealth hormones and integrative medicine, SEO/AIO optimisations galore (this makes my heart sing because SEO and AIO is single-handedly propping ECS up at the moment; there’s been no time for socials!) and so much more. I’m booking March & April 2026 for website copywriting, SEO, AIO (AI-search optimisation; both on-page and technical optimisation available… basically, let me into the backend of your site and I’ll poke around until you’re OVER-booked) and organic marketing strategies. Speak soon, A x

Thank you to all the clients, collaborators, artists, makers and small business owners who have made 2025. This year’s version of Esme Copywriting Studio looked very different to what I expected – but I wouldn’t change it for the world.🎄

I’ll be formally out of office (and steering clear of my inbox) until Thursday 8th January 2026 – however I know a handful of my existing clients and early-2026 clients may have questions before then. So, please drop me a line!

January 2026 is fully booked for website projects (pinch me! 🥹).

I’m taking project bookings for website copywriting, SEO strategies/organic marketing strategies, SEO optimisations and campaign launches from February 2026 onwards.

I cannot wait to see the stories in store for next year.

Much love,
A. 📜

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Open
Thank you to all the clients, collaborators, artists, makers and small business owners who have made 2025. This year’s version of Esme Copywriting Studio looked very different to what I expected – but I wouldn’t change it for the world.🎄 I’ll be formally out of office (and steering clear of my inbox) until Thursday 8th January 2026 – however I know a handful of my existing clients and early-2026 clients may have questions before then. So, please drop me a line! January 2026 is fully booked for website projects (pinch me! 🥹). I’m taking project bookings for website copywriting, SEO strategies/organic marketing strategies, SEO optimisations and campaign launches from February 2026 onwards. I cannot wait to see the stories in store for next year. Much love, A. 📜

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